About Senior Select Insurance Group

Our History

In 1988, his very first year of insurance, Frank Buce earned Rookie of the Year and Agent of the Year with Liberty National, expanding his skills over the next decade and beyond. Frank was eager to share his success with others and founded Buce Insurance in 1995.

By 2005 the growing company had moved into its second office and launched a successful lead program. In 2006 Senior Select expanded again into its current location, growing from just a handful agents to over 300 by 2010.

Senior Select reached a then-record year of $22 million in sales in 2011, and in 2019 partnered with Integrity to start a new phase of growth and agency support.

Integrity Partners with Senior Select
“I have always admired the business model Frank has built at Senior Select,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “Frank has an incredible ability to teach and lead others, which has resulted in a fantastic agency that is in its prime.”

The hard work of the whole team resulted in a new sales record year — $50 million in 2023. And in 2025, we surpassed $150 million in Final Expense & Medicare sales with over 2,000 agents nationwide.